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You may or not know that Ralph Lauren actually founded Fashion Targets Breast Cancer in 1994. This was after he lost a close friend to the disease. The sole aim of this was to submerge the world of fashion as a force against breast cancer.
In 1996, leading charity Breakthrough Breast Cancer established Fashion Targets Breast Cancer in the UK. Since its UK launch, Fashion Targets Breast Cancer has raised over £13.5 million to support groundbreaking breast cancer research.
Over the years the campaign has seen the support of some of the biggest names in fashion, including Naomi Campbell, Kate Moss, Kylie Minogue, Georgia May Jagger and photographers Mario Testino and Simon Emmett. This year sees the campaign bring bridge models on board for their official photo shoot. Using plus size models only the shoot is the first of its kind for the charity. I love how great the girls look and the amazing colourful clothes they are wearing. The clothes are all from collections at high street giants including Marks & Spencer's, Debenhams and Laura Ashley. This year shoot is focusing on uniting women of all shapes for a worthwhile cause. Proceeds from the items sold all go towards the charity.
Fashion Targets Breast Cancer campaign manager at Breakthrough Breast Cancer, Natalie Legg-Stoddart, was quoted saying:
“We’re honoured to have Bridge Models on board with our campaign – it’s so important for Fashion Targets Breast Cancer to be part of the lives of every single woman in the UK. Our campaign represents sisterhood, it’s all about bringing the nation’s women together to join in the fight against breast cancer, so teaming up with Bridge Models – who celebrate each and every woman – made perfect sense.
“It is only through the support of fantastic companies like Bridge Models, along with the support of our retailers, who are so generous with their time, money and expertise, that Fashion Targets Breast Cancer continues to grow and become more successful each year.”
Bridge Models Directors Charlotte Griffiths and Beth Willis also added:
"We couldn't be more thrilled to be working with Fashion Targets Breast Cancer for this year's launch. It's a great opportunity to raise awareness for the charity, by advertising these designs on women of all different shapes and sizes, promoting a diverse and body positive campaign for a great cause."
Behind the Scenes YouTube Link https://youtu.be/9YSTBzEtiEw
In 1996, leading charity Breakthrough Breast Cancer established Fashion Targets Breast Cancer in the UK. Since its UK launch, Fashion Targets Breast Cancer has raised over £13.5 million to support groundbreaking breast cancer research.
Over the years the campaign has seen the support of some of the biggest names in fashion, including Naomi Campbell, Kate Moss, Kylie Minogue, Georgia May Jagger and photographers Mario Testino and Simon Emmett. This year sees the campaign bring bridge models on board for their official photo shoot. Using plus size models only the shoot is the first of its kind for the charity. I love how great the girls look and the amazing colourful clothes they are wearing. The clothes are all from collections at high street giants including Marks & Spencer's, Debenhams and Laura Ashley. This year shoot is focusing on uniting women of all shapes for a worthwhile cause. Proceeds from the items sold all go towards the charity.
Fashion Targets Breast Cancer campaign manager at Breakthrough Breast Cancer, Natalie Legg-Stoddart, was quoted saying:
“We’re honoured to have Bridge Models on board with our campaign – it’s so important for Fashion Targets Breast Cancer to be part of the lives of every single woman in the UK. Our campaign represents sisterhood, it’s all about bringing the nation’s women together to join in the fight against breast cancer, so teaming up with Bridge Models – who celebrate each and every woman – made perfect sense.
“It is only through the support of fantastic companies like Bridge Models, along with the support of our retailers, who are so generous with their time, money and expertise, that Fashion Targets Breast Cancer continues to grow and become more successful each year.”
Bridge Models Directors Charlotte Griffiths and Beth Willis also added:
"We couldn't be more thrilled to be working with Fashion Targets Breast Cancer for this year's launch. It's a great opportunity to raise awareness for the charity, by advertising these designs on women of all different shapes and sizes, promoting a diverse and body positive campaign for a great cause."
Check out the pictures below and some videos from the shoot:
Behind the Scenes YouTube Link https://youtu.be/9YSTBzEtiEw
Promotional Video Link https://youtu.be/IZ627_OgnrE
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List of Credits
Photographer and Videographer : Joshua Brandao & Nicolai Kornum
Studio: BlitzWerk Studios
Stylist : Rebecca Salmon
MUA and Hair Styling: James Butterfield, Monica Rossi represented by My Management
Nails : Metta Francis @ Nails By Mets using Nails Inc
Models : Bridge Models – Amy Sellu, Kate Hislop, Chloe Lewin, Mollie Campsie, Rachael Williams
Producers : Charlotte Griffiths and Beth Willis
Clothes provide by : Debenhams, Marks and Spencer’s and Laura Ashley
BTS Videographer: Sam Hopkins
BTS Photographer : Michael-Tomas Mobbs
Music by: Escapist –Faraday Cage
Find out more about the amazing cause through the following links:
- Website: www.fashiontargetsbreastcancer.org.uk
- Instagram: instagram.com/fashiontargetsbreastcancer
- Twitter: @FashionTargets
Love
Michaela
xo
Fantastic to see plus size models being used, and in high street brands too. I'm all about accessible fashion and I love seeing this getting some coverage.
ReplyDeleteWhat a great campaign, and they're modelling some gorgeous frocks, too! x
ReplyDeleteGreat campaign and some beautiful clothes. I love the print on the jumpsuit x
ReplyDelete