Hahaha so the title was inspired by the amazing Simona on the Evans Pr team
(told you I’d shout ya out babes.) I was kindly invited along by some of my fav
pr’s to the Evans customising denim event a few weeks ago. As soon as I
heard about the idea at a previous press day I prayed for the day an invite
would drop possibly drop in my inbox and when it did I responded in seconds.
All the patches, studs, monogramming, literally you could
decorate to your heart’s content. Jackets, jeans, hoodies, the options were
limitless.
I opted for a pair of jeans. As much as I wanted a jacket,
for me the desire had sort of died away and I knew exactly what it was I wanted
on a pair of jeans.
I chose these slim boyfriend style jeans with a frayed edge
and some rips (can’t find them online but here’s the boyfriend style jeans
available). As soon as I tried them for fit (and boy do they fit nicely) I
rushed to put my creative brain to work.
A lovely lady (whos name I didn’t catch) helped me position
patches, studs and where to place my chosen words :p. I had so much fun and
could have definitely added more but felt I had enough to make my idea come to
life.
The event was hosted by Evans and Hand and Lock. If you’ve
not heard of them, they are London’s premier embroidery house, and have
provided embellishment services to the Royal Family (heya queenie), top
European design houses, the Royal Armed Forces, Savile Row as well as members
of the public (they have a pop up at Topshop – Oxford Street.)
My jeans were placed in the machine and the embroidery soon
started in a luscious red.
The words slut and drop where embroidered on each back
pocket. I also added my initials along the hem of each leg. You know coz my
name spells out MAG and why not haha. I had a spiky cactus and seductive lip
patch sewn on on the back too.
When it came to the front I added some punk rock studs along
the edge of the pockets. Just so it wasn’t too much party in the back :p.
As I was first in the queue (and didn’t have so many patches
) I managed to walk away (more wobble after so much prosecco – deadly) with my new jeans in to the night.
As there was so much going on I styled this look with one of
my favourite tops from boohoo. The huge bell sleeves are amazing. Although
slightly short in the body, this top is such a good basic to pair with a skirt
or just jeans. It’s effortless and stylish.
I’m so grateful for my one of a kind pair of jeans, and of
course so grateful to know and work with such a dedicated and inspiring pr
team. Evans and arcadia really do knock it out of the park. Also thanks so much
to the wonderful team at hand and lock. They really were angels.
So here I go slut dropping across London in my one of a kind
jeans ;).
Personalisation and embroidery are so so hot right now. I’m
considering monogramming so much more and popping in to the hand and lock
studio. You can pick up iron on patched
or pin patches now in places like primark and topshop too so you can customise
your own jacket or jeans at home. I used to love ironing on patches to jackets
as a kid so I love seeing this trend re appear.
Love
Michaela
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