Simply Be - New Oxford Street Store

So last Saturday I visited the brand new Simply Be store on Oxford street. After the opening time being pushed back on opening day, I had to sadly wait until the weekend to get to peek at what was in store.

Located on the tottenham court road side of Oxford Street, the store is a breath of fresh air for fatties a like. A store on the UK high street that stocks fashionable and plus size clothing. There's no more waiting for the post like a child at christmas, you can actually go in store and make a purchase there on the spot.

I'd been eyeing up some beauties on the website and was hoping they were in store. Unfortunately I did find some of the pieces I wanted weren't in store, but I suppose the store can't stock everything that's sold online. I can't help but feel once the Kelly Brook range has gone there'll be more room to stock another trend or more stock.

The decor was amazing and the layout very easy to navigate and get around. The merchandising of trends and looks was amazing (This is something I pick up on in any store I go in due to being a visual merchandiser for 3 years.) The staff were so welcoming and lovely, the atmosphere was just made so much nicer and comfortable than when shopping in other stores. 

I wasn't feeling the greatest (as I learnt in the night when I was hit with the flu) but anyway I picked up some pieces to try and have added some payday wants from online below:

This beauty of a machine, takes your photo and allows you to email, facebook, tweet, or even print out your photo. It's such an ingenious idea.

A little short I would team this with thick tights, ankle boots and the denim jacket below. Perfect for Autumn.

Do you have any Simply Be wants? I think my account is going to take a hit very soon.



  1. It looks fantastic. I hope to check it out next time I'm in London. x

    1. It really is. Never been in store but I absolutely loved it xxx