You may or may not have noticed
yesterday's push for the #stylehasnosize campaign and the UK plus size fashion
week event. Using 5 models (who for the record are beautiful) to represent the
hashtag and both brands/events in a 'live' photoshoot along Oxford street. Now
Evans and UKPSFW it's not the hashtag I'm angry at, I carry my tote bag with
the label loud and proud every day, the problem I have is the lack of diversity
in the body shapes used and how I can't relate to any of the girls bodies.
The girls cannot be any bigger
than a 16, they all have a flat tummy, no double chin and a smooth slender
figure. This is not a representation of my body shape or my friends. So much
more could have been thought up to communicate this strong hashtag that really
could have been pushed the message and caught the attention of everyone in a
positive way. Instead everyone back lashed on social media against it and in
fact didn't want anything to do with it.
So what did me and 4 other babes
do about it. We created our own to show that in fact it is really possible to
break down the social norms of what is deemed acceptable fat.
It really was as simple as
getting us in a pair of jeans and putting on a white top and asking us to pose.
And it may be a tiny bit biased but I think we look hot!!
As a plus size customer we really
aren't asking much. For a campaign that I believe in so much I think it would
have made total sense to get models of all sizes to really showcase that
diversity. This revolutionary hash tag means nothing Evans and UKPSFW
doesn’t truly believe and show their support of the community.
We should all be working together
to break down the social norms and really push for diverse body shapes to be
seen. I really think both brand and event missed an opportunity that could have
really caused a stir and I hope our images iron out the mistakes made.
Love
Michaela
Xo
SO FUCKING SICK! Excuse my language & capitals! lol www.chloepierre.com xo
ReplyDeleteI love this SO much! You gals rock. xx
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